When we met the guys from Apollo Gardening Limited in Sheffield in the UK, we talked about the supplies like fencing, the tools and gardening supplies. In most cases these products are stored if you can't use the word 'displayed' in a corner of a home improvement retailer's store like the Wickes. Everything is sold at the garden centers and you can't notice them, because they look grey or black, or silver.
We decided to introduce a vivid bright green to the racks they were going to store their products, you can't argue that all gardening things should be green, can you?
The result of the bright, eye catching green racks works. When we walked into a store in Melton Mowbray, we can find what we made right away, in the corner.